Game developers navigating the complex world of user acquisition and revenue generation just got a boost. Nefta, an ad network dedicated to optimizing these critical areas, has secured $1.0M in funding from Picus Capital.
The investment backs Nefta's platform, which leverages first-party data to enhance publisher performance on MAX Mediation through dynamic bidder floors. For advertisers, the company's advanced models combine behavioural and revenue data, aiming to deliver exceptional return on ad spend.

















