With 20 million collectors and £3 billion in rewards distributed over 15 years, Nectar Loyalty, the data-driven marketing and loyalty analytics company, has secured $3.0M in new investment. The Sainsbury's Group-owned firm is best known for running the UK’s largest loyalty coalition programme, Nectar, with partners including Sainsbury’s, BP, and eBay.
Beyond its consumer-facing programme, Nectar Loyalty also operates Insight 2 Communication (i2c), which provides Sainsbury’s suppliers with a 'one stop shop' for advertising across the retailer's channels, powered by unparalleled Nectar data insights.















