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Meta Fashion Raises $400K Pre

Recently funded · $400.0K Pre-seedRetailINView source

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Bridging the gap between virtual wardrobes and real-world closets, Meta Fashion has secured $400K in pre-seed funding from Lumikai. The startup operates a "phygital" fashion platform that converts popular in-game styles into physical products, leveraging its experience with over 2.5 million virtual fashion sales and recognition from Roblox.

Its flagship product, Glam Girls, is a fashion-first Roblox experience currently in beta with more than 80,000 paid, organic users. Meta Fashion identifies winning digital fashion trends, manufactures physical versions via India's network, and sells globally through in-game checkout and direct-to-consumer channels, operating at the intersection of gaming, fashion, and next-generation commerce.

At a time when most teenagers are still figuring out college applications and career plans, Arjun G. was already building and selling fashion items inside Roblox.

What started as a hobby for the young creator has now evolved into Meta Fashion Founded in 2022, the startup is aiming to become the “Zara for the virtual world” by creating trend-driven digital fashion for gaming and user-generated content platforms. The company designs and develops digital fashion items for platforms such as Roblox, Fortnite, Grand Theft Auto and ZEPETO, where avatars have beco

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