What began as a motivational post-it note on a bathroom mirror has now secured angel backing. ICANIWILL AB, the sportswear brand founded by Gustaf Ollas, has raised $450K in angel funding.
The company, which grew from Ollas' determination during his university studies, has since become one of Scandinavia's fastest-growing sportswear brands. It now partners with well-established retailers including Stadium, Zalando, and Intersport.















