Ghost, a company building a new model for online publishing, has raised $11.0M in seed funding, betting on a future where creators connect directly with paying audiences rather than relying on ad revenue.
The platform aims to move beyond the clickbait and attention economy fueled by advertising, instead empowering creators to offer subscription-based content. This approach, Ghost believes, realigns incentives by making the audience the customer, not the product being sold, tapping into a significant opportunity in subscription commerce.
