FRUGA, a Miami-born soda brand that builds its drinks around real tropical fruit, has raised $1.3M in a round backed by NPIF II – PXN Equity Finance and Haatch.
The company's lineup - Mango, Pineapple, Pink Guava and Passion Fruit - starts with fruit purée or juice, pulp and all, rather than flavoring, and lands at under 40 calories a can with low sugar, prebiotic fiber and vitamin C from acerola. FRUGA pitches itself on a simple premise: most sodas rely on flavor, while it relies on fruit.









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