Consumer data is a given in the U.S. and Western Europe, but for most of the world, it barely exists. Faro has raised $37.3M in a Series B to fix that gap, bringing its proprietary datasets to markets where behavioral insights and brand affinities are otherwise scarce.
The round was backed by Merck Global Health Innovation Fund, S32, General Catalyst, Northpond Ventures, Polaris Partners, PTX Capital, Zetta, and Ankona Capital. Faro pairs its data with strategic consulting and creative services, positioning itself as the go-to partner for global companies looking to target customers beyond the usual Western markets.
.png&w=3840&q=75)
