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Extend Secures $12.5M

Recently funded · $12.5M UnknownTechnology, Information and MediaUSView source

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Investors eToro and Jump Crypto have backed Extend with $12.5M in new funding. The San Francisco-based company provides a platform that helps brands turn shopper behavior into operational and financial advantage, transforming post-purchase customer data into real-time intelligence.

Extend's technology enables merchants to dynamically tailor policies and experiences across delivery, returns, exchanges, and product protection. Founded in 2019, the company is already backed by strategic investors including SoftBank, PayPal, AMEX, and Nationwide, and partners with over 1,200 leading manufacturers and retailers such as Peloton and Sonos.

eToro has led a $12.5 million strategic funding round in Extended, an onchain perpetual futures exchange, alongside Jump Crypto, reinforcing its push into self-custody and decentralized trading infrastructure.

The investment builds on eToro’s acquisition of Zengo Wallet, the self-custody wallet valued at around $70 million, and signals a broader strategy that connects traditional brokerage services with onchain markets. By combining Zengo’s MPC wallet technology with Extended’s decentralized perpetual futures platform, eToro is laying the groundwork for users to securely hold assets, access DeFi, and tr

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