Evorra has raised $3.2M in seed funding, with York IE leading the round. The company is building a data platform aimed at helping brands and agencies run privacy-compliant, first-party-data-driven marketing as the industry moves away from third-party cookies.
Evorra’s pitch is that audience data shouldn’t be locked up by a few big players. It wants to give everyone from marketing interns to CMOs the tools to build and activate audiences at scale, while giving data owners control over how their opted-in information is monetized. The fresh capital will help Evorra push into a market where marketers are scrambling for alternatives to the cookie-based targeting that’s fading fast.
















