Endeavor Optical Networks Raises $10.8M Seed Round

Shelfmark

Shelfmark is the production intelligence platform for continuous flow manufacturing. AI for a line that learns: catching defects in real time, preventing the next ones, and getting smarter with every run. We build vertical-specific inspection systems for industrial film, decorated apparel printing, coil coating, labels and packaging, technical webbings, and trusses. They are made for high-variability, multi-SKU environments, where defects are expensive and inspecting by hand can't keep up. In an industry where everyone else sells you a camera, Shelfmark provides you with a solution. Here's what we do for manufacturers we work with. Detect. Every defect caught at full line speed, across every SKU, without your team ever labeling data or touching a model. Each catch is mapped to a digital twin of your roll, so you scrap inches instead of rolls. Predict. Your defect history becomes a dataset you can query. Put it next to what your line was doing, and defects stop looking random: you learn which conditions produce them and hear about it before the run goes bad. Prevent. Every line and every plant on one screen, trends you can act on, and an audit-ready history of every run. Your best run becomes your baseline. Managed end to end. Camera, hardware, software, and models are ours to run, so none of it lands on your team. One monthly service charge, not a quarter of a million dollars up front. Keeping it right on your line is our job, and it stays our job. Built in Pittsburgh, PA. Our mission is simple: make American manufacturers more profitable.