India's vast network of small mom-and-pop stores, the backbone of its retail economy, just got a boost. DIRECT | Empowering Retailers, a B2B commerce company, has secured $38.0M in Series c funding to further its mission of equipping these unorganized kirana stores with technology and supply chain advantages.
The company focuses on connecting retailers directly with brands, leveraging innovation to ensure products are sourced and delivered within 48 hours. This approach aims to make millions of local shops more competitive by providing scale and market intelligence, addressing a sector that still accounts for over 90% of India's retail trade.
