Crux Analytics has raised $2.2M in seed funding to help financial institutions get better at finding and winning small business customers. The round drew backing from Castle Creek Launchpad, Chartway Ventures, One Washington Financial, and Curql.
The company sells a hyper-local market analytics platform built for banks and credit unions that want to pair data with a human-led approach to small business banking. Rather than replacing relationship teams, Crux is designed to sharpen their targeting - helping institutions identify which local businesses to pursue and engage them more efficiently.






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