Convergen has raised $15.0M in seed funding, a round backed by MPCi, LAV, and BioTrack Capital.
The digital and creative agency specializes in ad solutions aimed at boosting website performance, pairing media buying with creative work to lift conversion rates and return on ad spend. The company says it leads with customer-data strategies, building media plans and KPIs from analysis before scaling them. The fresh capital gives Convergen runway to build on that approach, though specifics on how the funds will be deployed were not disclosed.
