Brands looking to leverage sports fandom for sales lift now have more capital behind one solution: Cheers Cash. The company, which automates personalized rewards tied to live sports data, has closed a Seed funding round totaling $835K.
Cheers Cash integrates with e-commerce platforms like Shopify, allowing shoppers to win bonus credit on purchases by making 50/50 predictions tied to live sports moments. This approach aims to drive bigger purchases for brands and encourage repeat business by swapping traditional discounts for engaging "Fan Bonuses," a strategy already adopted by customers including JLab and CardVault by Tom Brady.

















