Centricity has raised $33.6M in a Series A round backed by SMBC Asia Rising Fund, marking a significant infusion of capital for the St. Petersburg, Florida-based provider of product protection solutions.
The company works with retailers, builders, distributors, and manufacturers to design tailored protection programs aimed at boosting revenue and building customer loyalty. Centricity operates as a wholly owned subsidiary of Bankers Financial Corporation, a privately held firm with more than 47 years in the service and protection space. The fresh funding arrives as the company looks to scale its offerings, though specific plans for the capital were not disclosed.





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