Retail shopper identification specialist Bluecore has secured $50.0M in a Seed funding round. The company's technology aims to transform anonymous online browsers into known customers for enterprise brands, driving incremental revenue through automated, personalized engagement.
Bluecore's platform leverages transparent IDs, real-time product data, and point-and-click predictive models to streamline campaign workflows. This enables marketers to bypass manual processes and trigger hundreds of communications across email, mobile, site, and paid media, based on any shopper signal. More than 400 brands, including Tapestry, Express, and Lenovo, rely on Bluecore to boost customer retention and profitable growth.
