A $6.3M seed round has just closed for Benji, a startup focused on building what it calls the industry's first loyalty partnership API. The capital, backed by investors Preface Ventures and Atinc, will fuel the company's efforts to enable brands to create meaningful partnerships.
Benji's platform aims to provide powerful new ways for brands to offer their members opportunities to earn and redeem reward points, streamlining how loyalty programs connect.













