Moving beyond the traditional badge scan, Backtrack, an AI notes platform for hosted buyer meetings, has secured $100K in new funding. The company aims to capture the true value of conversations at trade shows and hosted-buyer programs, transforming qualitative interactions into structured, actionable data.
Backtrack offers solutions for both exhibitors and event organizers. Its Exhibitor product records, transcribes, and analyzes booth conversations, providing insights into buyer interest and follow-up needs. For hosted-buyer programs, Backtrack Hosted captures and analyzes scheduled meetings, offering event-wide insights and detailed performance metrics for suppliers.














