We are thrilled to announce that Applecrumby® & Fish has successfully raised RM4,200,000 in our latest funding round, marking a significant milestone in our journey of providing Safe, Natural, and Organic (S.N.O) baby products. Founded in October 2012 by husband and wife team Sean and Jesmine Tan, our e-commerce platform was born out of a personal mission to find quality, reliable products for their daughter. Facing a market gap for products that truly met their standards, Sean and Jesmine set out on a mission to offer parents a trustworthy alternative focused on safety and purity.
This new capital injection will empower us to expand our footprint further in both current and new markets. At present, Applecrumby® is proud to lead as the top provider of 100% Chlorine Free Diapers in Malaysia and has already established a presence in more than 10 markets globally. Our vision for growth is fueled by the founders’ passion and commitment to excellence, and the funds will be strategically directed towards research and development, enhancing our product lines, and bolstering our digital platform to better serve our community of parents seeking peace of mind.
Moreover, we remain dedicated to our core promise of producing high-quality, affordable, and eco-friendly products under our exclusive in-house brand. By investing in innovative manufacturing processes and sustainable practices, we aim to uphold our commitment to health, quality, and value for families everywhere. This funding milestone is not merely a financial achievement—it is a reaffirmation of our mission to continuously evolve and meet the demands of modern parents in a rapidly changing world.
