Aloja, a startup that helps tour and activity operators price their offerings dynamically, has raised $1.4M in seed funding. Lanai Ventures, ArchipƩlago Next, and Decelera Ventures participated in the round.
The company's pitch is straightforward: give operators the tools to set the right price at the right time, with the goal of boosting bookings and earnings. It's a niche that sits at the intersection of travel and revenue management, an area that has historically been underserved for smaller tour and activity businesses.













