Affinity Labs, a software builder focused on the burgeoning creator economy, has secured $2.0M in pre-seed funding. The round saw participation from a mix of institutional and individual investors, including Fuel Ventures, Antler, Innovate UK, Marcello Ascani, and Devran Amaratunga Karaca.
The company co-creates, develops, and scales B2C software products in partnership with leading content creators. Its model is built on the belief that creators, with their built-in distribution, trust, and audience loyalty, represent the future of software.















