Adfin Raises $18.0M

Wonderbly

Wonderbly is the world’s leading personalised publishing company. We make wonderful, unique books for wonderful customers all over the world. Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 10 million books to over 150 countries. We’ve done this in just eight years, and we’re just getting started. Getting personalised books to all those millions of customers requires a multidisciplinary team. Our people have experience across editorial design, research, production, software engineering, marketing, ecommerce, data analysis, print-on-demand manufacturing, shipping… the list goes on. This means that Wonderbly is a very collaborative and creative place to work, with opportunities for growth and development across a broad range of skills. We’re based mainly in London, where we have a bright and light studio for working together. But like many digital first companies, we have a hybrid operating model with many colleagues working much of the time remotely. Our values Wonderbly’s values were born from the three enduring qualities at the heart of ‘Lost My Name’ - our original and best-selling children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by. COURAGE - means taking calculated risks and trying things that no one else would. It's setting audacious goals, seeing them through, and being willing to be wrong. CURIOSITY - means investing in learning, never losing sight of ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration. KINDNESS - is the Wonderbly heart: it’s no coincidence that deep friendships form here. Kindness means making space for one another, inclusivity as standard, and clear, direct communication.

Dessn

Dessn brings designers and PMs into production. Prototype with your real components and codebase, without ever opening an IDE.

HUB21

Hub21 prepares ambitious students for top results in GCSE, A-Level, and IB across Computer Science, Physics, Mathematics, and English. We combine premium 1-1 tutoring with scalable tools—AI-powered mock exams, structured revision memberships, and university entry guidance—to deliver measurable progress fast. Based in London and connected to families in Turkey and UAE, we understand both the UK exam system and the international pathway into leading UK universities. With examiner-style feedback and clear progress reports, parents get evidence they can trust.

Romania

What is @Romania? The NGO that's moving fast and breaking things in order to put Romania back on the map! A revolutionary NGO that's changing the tourism game in Romania! Using blockchain tech, @Romania is empowering travelers, local communities and tourism businesses to take control of their experiences and interactions. With over 3 million followers on social media, @Romania is already the most influential tourism brand in the country, and we're just getting started. Our vision for a decentralized tourism ecosystem will create unique and exciting visitor experiences and bring a new level of community-driven promotion to Romania's stunning destinations. Come join the movement and be a part of the future of tourism with @Romania! www.instagram.com/romania www.tiktok.com/@romania www.facebook.com/romania

Movmenta

Movmenta is transforming the global sports and footwear industries through cutting-edge IoT technology and AI-driven analytics that elevate performance and deepen engagement between brands and athletes. We partner with leading footwear brands and technology companies to develop holistic, end-to-end solutions. By combining advanced engineering, real-time data, and intelligent tools, we deliver precise and complementary insights that are uniquely valuable to every stakeholder, from the brand to the retailer to the athlete wearing the shoe. Our solutions empower athletes, teams, and sport brands to perform at their highest level, train smarter, and compete with confidence. Our mission goes beyond peak moments. We provide the knowledge and technology needed to reduce injury risk, extend athletic life, and build long-term consistency. We turn movement into measurable intelligence to help the user make smarter decisions and sustain performance at every stage of their athletic journey. Our SOLLO technologies are battery-free smart sensors embedded directly into athletic footwear, providing real-time data on sole absorption, wear evolution, and footwear lifecycle. At just 1.5g and seamlessly integrated during production, SOLLO technologies form the foundation of a broader intelligence platform that addresses one of sport's most pressing environmental and performance challenges. We are changing how people think, talk, and consume athletic footwear.