Addressable.io, a company specializing in Web3 marketing technology, has announced it has secured $6.0 million in new funding from investors. This capital infusion will support the company's mission to empower Web3 giants with cutting-edge technology, enabling the effortless creation of marketing campaigns tailored to audiences of wallet owners.
At its core, Addressable provides a Web3 Growth Suite that seamlessly integrates blockchain and social data. This allows the company to deeply understand Web3 users and execute targeted campaigns across various platforms, including Twitter Ads and a vast network of over 400,000 websites and mobile applications. Addressable focuses on optimizing for on-chain conversions, delivering a full Web3 to Web2 attribution system that meticulously evaluates campaign performance by tracking website visits, wallet connect logins, and on-chain events.
Over the past year, Addressable has demonstrated its capabilities by successfully executing campaigns for hundreds of blockchain companies, earning the trust of well-known names such as Immutable, BigTime, Polygon, Hashflow, Radix, Bancor, and Travala. This new funding round is significant as it provides Addressable.io with substantial capital to accelerate its strategic initiatives and meet the growing demand for specialized Web3 marketing solutions.
The company plans to use the funds to further enhance its product offerings, expand its engineering and data science teams, and scale its market presence globally. This investment is expected to strengthen Addressable.io's position as a key provider of marketing solutions in the rapidly evolving Web3 ecosystem. The company aims to continue innovating its platform to meet the evolving needs of the blockchain industry and support its clients' growth.
