Reliance Retail Acquires Zivame to Boost Intimate

Reliance Retail has acquired Zivame, India's leading intimate wear brand, for an undisclosed amount.

Founded in 2011, Zivame established itself as the number one B2C intimate wear brand in India, offering an extensive range of products through its online platform, over 100 exclusive retail stores, and presence in more than 1000 partner stores nationwide.

The company's mission centers on being a comprehensive destination for women's intimate wear, active wear, sleep wear, cosmetics, and jewellery, emphasizing confidence, comfort, and choice for its customers.

This acquisition marks a strategic move for Reliance Retail to further strengthen its presence in the burgeoning Indian retail market, particularly within the specialized and high-growth segments of fashion and lifestyle.

Zivame's established brand recognition, robust online presence, and extensive physical retail footprint provide Reliance Retail with immediate access to a significant customer base and a proven operational model in the intimate wear category.

The integration aligns with Reliance Retail's broader strategy of expanding its diverse retail portfolio and enhancing its e-commerce capabilities.

The synergy between Zivame's specialized product offerings and Reliance Retail's vast retail ecosystem is expected to drive significant growth.

Zivame stands to benefit from Reliance Retail's extensive supply chain, operational efficiencies, and broader market reach, potentially accelerating its expansion into new markets and product categories.

Conversely, Reliance Retail gains a strong, inclusive brand known for its innovation and customer-centric approach, enriching its overall consumer proposition.

The combined entity is poised to offer an even more comprehensive and accessible shopping experience for women across India, leveraging both digital and physical channels to meet evolving consumer demands.