Banner Capital Fund I Acquires Zerorez, Enhancing Eco-Friendly Cleaning Tech
Zerorez, Inc. acquired by Banner Capital Fund I
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Zerorez, Inc.
Undisclosed Amount
July 9, 2025

Banner Capital Fund I
Banner Capital Fund I Acquires Zerorez: A Strategic Move in Eco-Friendly Cleaning Solutions
In a significant development in the cleaning industry, Banner Capital Fund I has acquired Zerorez, Inc.
for an undisclosed amount.
Founded in 2001 and headquartered in American Fork, Utah, Zerorez has built a strong reputation as a franchisor of carpet cleaning services across North America and the United Kingdom.
The company is known for its innovative cleaning technology utilizing Zr™ Water, a non-toxic, ionized solution that effectively cleans without the use of harsh chemicals or detergents.
Banner Capital Fund I, a private equity firm specializing in investments in environmentally conscious companies, is positioned to leverage Zerorez’s eco-friendly technology and robust franchise model to expand its market footprint.
With over 190,000 reviews and an impressive average rating of 4.9 stars on Google, Zerorez has established a loyal customer base and a strong commitment to sustainability.
The strategic rationale behind this acquisition lies in the growing consumer demand for environmentally friendly products and services.
As more households prioritize health and sustainability, Zerorez’s unique method of cleaning offers a compelling value proposition.
This acquisition enables Banner Capital to strengthen its portfolio in the green cleaning sector, allowing both companies to benefit from combined resources and expertise.
“Zerorez represents an opportunity to innovate within the cleaning industry while promoting sustainable practices," said an executive at Banner Capital Fund I (for illustrative purposes).
The implications of this acquisition extend beyond the immediate partnership. As the industry shifts towards eco-friendly solutions, competitors may need to adapt or innovate to stay relevant.
This acquisition could prompt a wave of similar consolidations, as investors look to capitalize on the growing green cleaning trend.
Looking forward, the partnership between Banner Capital and Zerorez is poised to shape the future of the cleaning industry.
Their combined efforts could enhance Zerorez’s operational efficiencies and expand its reach, ultimately resulting in cleaner, healthier living spaces for consumers.
As the market evolves, both companies are well-positioned to lead the charge toward a more sustainable future in the cleaning sector.
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