Roqad | Zeotap Data has acquired Zeotap 3PD for an undisclosed amount, a move that consolidates expertise in the evolving digital advertising landscape. This corporate acquisition sees Roqad | Zeotap Data, a prominent provider of GDPR compliant identity resolution and data onboarding solutions, strengthen its market position. The acquiring entity specializes in delivering privacy-safe identity graph products to leading brands, performance advertisers, global media agencies, publishers, and adtech platforms, focusing on cookieless solutions for multi-channel and multi-device realities.
Roqad | Zeotap Data is recognized for its robust probabilistic identity graph and data onboarding services, which enable audience reach and user identification across North American and European markets. The company prides itself on adhering to the strictest data privacy legislation, holding the e-privacy seal and processing only consented data. This strategic acquisition of Zeotap 3PD, a division focused on third-party data, is set to further enhance the acquiring company's data capabilities and reinforce its commitment to providing actionable insights about anonymized users, crucial for navigating a post-third-party cookie world.
The acquisition is a strategic step to integrate specialized data assets, aiming to generate significant synergies. By combining Zeotap 3PD's offerings with Roqad | Zeotap Data's existing privacy-by-design identity solutions, the unified entity will be better equipped to offer a more comprehensive suite of tools for segment extension, attribution, frequency capping, and sales recovery. This move is expected to broaden the combined entity's addressable audience and improve campaign performance for its diverse client base, all while maintaining stringent privacy standards.
Looking ahead, the integrated Roqad | Zeotap Data will continue its mission to revolutionize digital advertising. The expanded capabilities from the Zeotap 3PD acquisition are poised to empower clients in adtech, martech, and CPG sectors with enhanced, privacy-compliant solutions. This ensures partners can achieve their business objectives and navigate the complexities of data privacy and identity resolution in an increasingly cookieless ecosystem.