Too Lost, a portfolio company of TA Associates, has agreed to acquire Xelon, an independent music distribution and label services company. The deal was reported on 20 October 2026. The purchase price was not disclosed in the sources.
Xelon is described in the source as one of the most established independent label distributors in the Asia-Pacific region, having distributed over a million recordings for independent labels and artists around the world.
According to the source, the addition is intended to expand Too Lost's footprint across APAC, the U.S. and U.K., and to reinforce its position as an independent distribution partner for labels and artists seeking an alternative to the major-label system.
TA's investment in Too Lost is led by Michael Berk, Amara Suebsaeng and Gabriel Weissmann, the source states.