Olive Holdings Africa has acquired Woodin Watches Private Limited, the Indian company behind the wooden watch brand WOODIN, for an undisclosed amount. The transaction transfers full ownership of the brand and its operations to the African holding group, marking a cross-continental expansion for the watchmaker.
Woodin Watches Private Limited operates as the manufacturer and distributor of WOODIN, a brand that produces timepieces from 100% natural refined wood. Each watch is fitted with a Japan-imported quartz movement, combining natural materials with functional precision. The company positions its products as a blend of classic design and contemporary fashion, targeting consumers seeking an alternative to conventional metal or leather strap watches. Olive Holdings Africa, the acquiring entity, has not publicly detailed its existing portfolio, but the purchase signals its entry into the Indian consumer goods and accessories segment.
The acquisition is strategic for Olive Holdings Africa as it gains immediate access to an established brand with a niche product line and a foothold in the Indian market. For Woodin Watches, the deal provides access to new capital and distribution networks across African markets, where demand for eco-friendly and artisan-style accessories has been growing. The combined entity is expected to leverage Woodin’s manufacturing expertise in wood processing and watch assembly while introducing the brand to retail channels in regions where Olive Holdings already operates.
Post-acquisition, Woodin Watches will continue to operate under its existing brand name, with Olive Holdings Africa overseeing strategic direction and expansion plans. The immediate focus will likely involve scaling production capacity and exploring export opportunities beyond India. The transaction also opens the possibility of introducing new product lines that incorporate other natural materials, though no specific launches have been confirmed. The deal’s completion brings Woodin under a parent company with a broader geographic reach, setting the stage for the brand to move from a domestic player to a participant in the global sustainable accessories market.