New Wave has acquired uhlsport GmbH for an undisclosed amount. The transaction transfers ownership of the German sporting goods company, known for its uhlsport and Kempa brands, to New Wave, which will now control the business and its operations.
uhlsport GmbH develops and sells equipment for team and individual sports, with a focus on football and handball. Its two brands, uhlsport and Kempa, are positioned as technology- and design-driven products aimed at athletes and clubs worldwide. The company states its mission as equipping sportspeople with gear that withstands specific physical demands and supports peak performance. New Wave, the acquiring party, is adding these established sports brands to its portfolio, though the purchase price was not disclosed.
The acquisition gives New Wave direct ownership of uhlsport’s brand portfolio and its market presence in Germany’s top sports categories. For uhlsport GmbH, joining New Wave provides access to the parent group’s broader distribution and operational resources. The deal is expected to allow the German company to maintain its product development focus while benefiting from New Wave’s scale in manufacturing and sales channels. No changes to the brand identities or current product lines were announced as part of the transaction.
With the ownership transfer complete, New Wave assumes responsibility for uhlsport GmbH’s commercial direction and future investments. The combined entity will continue to serve the existing customer base of clubs, teams, and individual athletes, with the acquired brands retaining their distinct market positions. The immediate priority will be integrating uhlsport’s operations into New Wave’s structure while preserving the product quality and sports-specific expertise that define the German company’s reputation.