Pinterest has acquired tvScientific for an undisclosed amount. tvScientific is recognized as a connected TV (CTV) advertising platform purpose-built for performance marketers, making TV advertising accessible and measurable for brands and applications of all sizes. Its platform offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging extensive data to prove the actual value of TV advertising. tvScientific reaches 95% of AVOD inventory and employs proprietary, deterministic ID technology to measure ad exposure to outcomes in a transparent and scalable manner.
This acquisition strategically positions Pinterest, a global platform for visual discovery and inspiration, to significantly expand its advertising capabilities into the rapidly growing CTV market. While Pinterest traditionally focuses on digital advertising solutions within its platform, the integration of tvScientific's technology will allow it to offer advertisers a powerful new channel to reach consumers with measurable, performance-driven campaigns. The move underscores Pinterest's commitment to providing a comprehensive suite of advertising tools that deliver tangible business outcomes for brands.
Expected synergies include the integration of tvScientific’s advanced measurement and attribution technology into Pinterest’s advertising infrastructure, enhancing cross-platform campaign tracking and optimization. Pinterest’s broad advertiser base will gain direct access to tvScientific's simplified CTV buying and AI-powered optimization, enabling effective and outcome-guaranteed campaigns across a vast inventory. This combination is anticipated to streamline ad buying and improve performance insights for marketers seeking to drive traffic, installs, and sales.
Looking ahead, the combined entity aims to create a more robust advertising ecosystem, bridging the gap between digital performance marketing and the expanding reach of CTV. Pinterest expects to empower brands with a more integrated, transparent, and effective advertising solution, enabling them to achieve measurable results across diverse media channels and better understand their holistic marketing impact.