Expedia Group has acquired Tiqets for an undisclosed amount. Tiqets is a Dutch-founded digital platform specializing in providing instant, last-minute, and mobile tickets for museums and attractions worldwide. This corporate acquisition sees the global travel technology giant, Expedia Group, known for its extensive online travel booking services encompassing flights, hotels, and car rentals, integrate Tiqets' specialized offerings to enhance its comprehensive travel portfolio.
Tiqets' core mission is to make culture more accessible by eliminating friction in the ticketing process. The platform connects travelers with over 3,000 partners globally, enabling easy discovery, purchase, and immediate access to diverse cultural experiences directly through mobile devices. Founded in 2014 by Dutch entrepreneurs who aimed to solve the problem of long queues and last-minute ticket unavailability, Tiqets has become a trusted platform for mobile-first access to attractions, including skip-the-line options.
This acquisition is a strategic move for Expedia Group to significantly bolster its "experiences" segment, which complements its established transport and accommodation offerings. The synergy between Expedia’s broad customer reach and Tiqets’ deep inventory and mobile ticketing technology is expected to create a more seamless and integrated travel planning experience. By combining forces, Expedia Group can offer a more holistic solution, allowing travelers to book their entire itinerary, including local attractions and cultural activities, from a single platform.
The combined entity is positioned to leverage Tiqets' expertise in addressing traveler pain points related to attractions access, thereby enriching Expedia Group's end-to-end travel services. This move is anticipated to strengthen Expedia Group’s market presence in the expanding travel experiences sector, providing immediate and convenient access to a wider array of global cultural and leisure activities for its users.