Carolwood LP has acquired Thryv, an AI-powered platform built to help small businesses get found, win customers, and drive repeat sales, for $142.0M. This corporate acquisition signifies Carolwood LP's purchase of a company recognized for its comprehensive, integrated solution designed specifically for the operational realities of small businesses.
Thryv's platform brings together marketing, sales, and customer management into one streamlined solution. Its capabilities range from enhancing online visibility and facilitating lead follow-up to managing scheduling, processing payments, and overseeing reputation. This unified approach ensures that all aspects of business operations work in concert, allowing businesses to prioritize growth over administrative busywork. Trusted by over 100,000 small businesses worldwide, Thryv has also garnered accolades for its corporate environment, including being named a Most Loved Workplace from 2022 to 2025 and one of Fortune’s Best Workplaces for Women in 2025.
The acquisition of Thryv by Carolwood LP represents a strategic alignment, aiming to capitalize on Thryv's robust technology and its significant footprint in the small business market. This integration is expected to generate substantial synergies, enhancing the delivery of essential tools that empower entrepreneurs. By combining resources, the acquisition seeks to further develop and scale Thryv's offerings, providing more comprehensive support for small business growth and operational efficiency.
The newly combined organization is set to continue its mission of simplifying business management for its extensive client base. Leveraging Thryv's established platform and its commitment to innovation, the entity will focus on expanding its reach and refining its integrated solutions, ensuring small businesses globally have access to the tools needed for sustained success.