Range Sports Acquires Superfly, Expanding Live

Range Sports has acquired Superfly, a company renowned for creating shared experiences and iconic live events, for an undisclosed amount.

This corporate acquisition sees Range Sports taking ownership of Superfly, known for its 25-year history in building brands and producing cultural events such as Bonnaroo and Outside Lands.

Superfly has consistently focused on bringing people together at the intersection of culture and commerce, shaping how the world plays and connects.

Superfly specializes in designing and producing a wide array of live entertainment and corporate experiences, helping some of the world’s most iconic brands connect more meaningfully with their audiences.

Its comprehensive service portfolio includes experience strategy, social amplification, influencer activation, and audience insights.

With two and a half decades of experience, Superfly has established itself as a leader in crafting immersive and impactful events.

The acquisition by Range Sports signifies a strategic move to integrate Superfly's deep expertise in experiential marketing and large-scale event production into its own operations.

This transaction is expected to generate significant synergies, allowing Range Sports to leverage Superfly's proven track record in crafting memorable cultural moments and engaging diverse audiences.

Superfly's capabilities in developing unique brand experiences and its operational prowess in complex event management will complement Range Sports' existing business, expanding its reach and service offerings into new cultural and entertainment sectors.

The combination aims to enhance the ability to deliver innovative and impactful experiences across a broader spectrum of entertainment and brand engagement, capitalizing on Superfly's established reputation and creative approach.

The integration of Superfly into Range Sports is anticipated to create a more robust entity with expanded capabilities in the experiential market.

The combined organization is poised to continue shaping how audiences connect with brands and culture through expertly designed and executed live experiences, fostering growth and innovation in the sector.