GoSaga, Inc. Acquires Squeeze Massage, Expanding Wellness Portfolio

GoSaga, Inc. has acquired Squeeze Massage for an undisclosed amount, marking a significant corporate acquisition in the wellness and personal services sector.

This transaction represents a definitive purchase, with GoSaga taking ownership of Squeeze Massage, rather than an investment round.

Squeeze Massage, launched in March 2019 by the founders of Drybar, was established to revolutionize the traditional massage experience.

The company differentiates itself through forward-thinking technology, allowing guests to customize their massage preferences, in-suite lighting, and music, alongside providing seamless rating and tipping options, all at their fingertips.

Squeeze also prioritizes its team members, aiming to be the premier employer brand for massage therapists nationwide, fostering an inclusive environment and partnering with Canine Companions to provide canine support for people with disabilities for every membership sold.

The company operates from a beautifully designed space and is expanding nationally through franchising.

This acquisition is strategically significant for GoSaga, Inc.

, providing immediate entry into the high-growth wellness industry with a proven, technology-driven brand.

Synergies are expected from integrating Squeeze’s innovative platform and customer-centric approach into GoSaga's portfolio.

Squeeze’s established model addresses common consumer frustrations with existing massage options, offering a premium yet accessible service, which aligns with market demand for quality and convenience.

GoSaga will gain a strong, nationally scalable brand known for its exceptional guest and team member experience.

The combined entity is poised to accelerate the expansion of Squeeze’s distinctive massage concept.

By leveraging GoSaga's resources and Squeeze’s operational model and brand strength, the focus will be on further scaling personalized wellness services and enhancing market reach, solidifying a stronger presence in the evolving personal care landscape.