Adform, a global independent AdTech platform, has acquired Splicky GmbH, a programmatic advertising technology provider, for an undisclosed amount. This corporate acquisition sees Adform expanding its capabilities in the rapidly evolving digital advertising landscape. Splicky, formerly part of the Goldbach Group, is known for its advanced demand-side platform (DSP).
Splicky's platform enables advertisers and media agencies to efficiently bid on digital ad spaces across multiple channels, including mobile, digital out-of-home (DOOH), desktop, connected TV (CTV), and audio. Utilizing real-time bidding (RTB) technology, Splicky optimizes campaign purchase prices and simplifies reporting for clients. The company leverages specialized algorithms and proprietary tracking and targeting technologies to drive enhanced results for mobile and DOOH campaigns.
The acquisition is strategically aimed at strengthening Adform's programmatic offerings and market presence. By integrating Splicky's robust multi-channel DSP, Adform expects to enhance its comprehensive suite of advertising tools, particularly expanding its specialized expertise in mobile and DOOH. This move will create synergies through combined technological strengths, offering clients a more unified and efficient platform for managing their programmatic advertising efforts across a broader spectrum of digital touchpoints.
This strategic integration will allow Adform to deliver greater value to advertisers and agencies seeking to optimize their media spend and reach audiences across diverse digital environments. The combined entity is poised to offer a more powerful and expansive platform, driving improved campaign performance and providing an integrated solution in the competitive global ad-tech market.