Numa has acquired SocketTime™ for an undisclosed amount, a move that brings the dealership-focused technology provider under the umbrella of the larger automotive retail software firm. The transaction, which closed recently, transfers ownership of SocketTime’s intellectual property and operations to Numa, marking the end of SocketTime’s status as an independent entity.
SocketTime offers a scheduling and service optimization platform designed for car dealerships. Its system uses creative logic and integrates across a dealership’s website, customer portal, advisor tools, and call center to fill unused service capacity. The company’s approach aims to drive afternoon appointments without relying on discounts, labor giveaways, or coupons, while also avoiding customer friction and protecting CSI scores. Numa, the acquiring company, provides digital retailing and customer engagement solutions for automotive dealerships, focusing on streamlining the sales and service experience.
The acquisition is strategic for Numa, which gains SocketTime’s specialized service-lane optimization capabilities to complement its existing front-end retail tools. By folding SocketTime’s integration layer into its platform, Numa can offer dealers a more complete workflow that connects customer-facing digital touchpoints with back-office service scheduling. The deal also removes a potential competitor from the market, consolidating a niche capability under a single owner.
For SocketTime’s existing dealer clients, the transition means their current integrations will now be managed and supported by Numa’s larger infrastructure. Numa plans to maintain SocketTime’s core functionality while gradually aligning it with its own product roadmap. The combined entity is expected to deliver a unified system that addresses both the sales and service sides of dealership operations, potentially reducing the need for dealers to manage multiple vendor relationships.
The acquisition positions Numa to expand its footprint in the service department, an area where many dealerships still rely on manual processes. With SocketTime’s technology integrated, the company can pursue deeper adoption among its existing customer base and target new dealers seeking a single platform for customer engagement and service scheduling. The financial terms remain private, but the deal signals a consolidation trend in the automotive software space as vendors seek to broaden their offerings.