Seaya has acquired Smileat, a prominent European brand specializing in organic baby food, for an undisclosed amount. This acquisition marks a significant move for Seaya, integrating a company known for its commitment to sustainable and healthy infant nutrition into its portfolio.
Smileat has spent over a decade supporting families by providing ecological baby food free from preservatives and added sugars, using real, quality ingredients. The company operates as a certified B Corp, reflecting its dedication to high standards of social and environmental performance. With a reported turnover of 21 million euros, Smileat has established a strong presence across multiple European markets, including Spain, Portugal, Poland, the Czech Republic, and Romania, and is actively expanding into new countries and sales channels.
The strategic rationale behind Seaya's acquisition centers on Smileat's robust market position and its potential for continued growth in the expanding organic food sector. Smileat's established brand reputation for quality and its B Corp certification align with increasing consumer demand for transparent and ethically produced food options. Seaya's investment aims to leverage Smileat's existing infrastructure and market penetration to accelerate its expansion initiatives.
This acquisition is expected to create synergies by combining Seaya's strategic backing with Smileat's operational expertise and market reach. The combined entity is poised to further strengthen Smileat's leadership in ecological infant nutrition, enabling it to bring its real, quality baby food proposition to an even broader international audience. The focus will remain on delivering authentic, healthy food choices to families globally.