Capillary Technologies has acquired SessionM, a customer engagement and loyalty platform previously part of Mastercard Services portfolio, for $20.0 million. This strategic transaction sees Capillary Technologies expand its capabilities in the global customer relationship management and loyalty technology sector. The acquisition marks a significant move for Capillary Technologies as it integrates SessionM's established enterprise-grade platform into its existing offerings.
SessionM is renowned for its robust customer engagement and loyalty platform, which empowers leading global brands to cultivate stronger and more profitable customer relationships. Its platform is designed to scale for large enterprises worldwide, providing sophisticated tools for personalized interactions, rewards programs, and data-driven insights. This technology has been instrumental for brands seeking to enhance customer lifetime value and foster deeper brand affinity.
The acquisition is strategically aligned with Capillary Technologies' vision to deliver comprehensive and innovative solutions for customer loyalty and engagement. By integrating SessionM's advanced platform, Capillary Technologies aims to bolster its product suite, offering an even more powerful and scalable solution to its enterprise clients. This move is expected to create significant synergies, combining Capillary's market presence and technological expertise with SessionM's specialized platform capabilities.
This integration is anticipated to provide customers with an enhanced, end-to-end loyalty and engagement platform, enabling businesses to drive superior customer experiences and achieve greater operational efficiencies. The combined entity is poised to offer a more competitive and feature-rich solution in the rapidly evolving customer loyalty market, strengthening its position as a key player in the global enterprise software landscape.