CloserStill Media announced an agreement to acquire ROAR B2B, the London events business behind shows including Environmental Services & Solutions Expo, Naidex, Contact Centre Expo, Customer Experience Expo and B2B Marketing Live. The financial amount was not disclosed in the sources.
According to the source, the events will join CloserStill's infrastructure, technology and healthcare divisions. The source described the deal as coming just weeks after Informa agreed to acquire Clarion Events, and characterized it as a reflection of momentum in the B2B events market.
ROAR CEO Duncan Kirk described the deal as a huge opportunity for growth, not solely for the events but for the company's people, according to the source. He described CloserStill as the natural home to develop the careers of the team.