Adobe has acquired Rilo, an India-based marketing intelligence startup, according to a report by NewsTech. The financial terms of the transaction were not disclosed.
Rilo's technology focuses on areas including campaign automation, marketing intelligence and improving brand visibility across AI-driven platforms. The acquisition adds technology and talent focused on automating modern marketing workflows, according to the report.
The report described the deal as an example of Indian AI talent becoming part of global technology platforms. No further details on the transaction were provided in the source.