Simplicity Financial Marketing Holdings Inc. (Simplicity) has acquired RetireOne, a platform specializing in guaranteed income products for Registered Investment Advisors (RIAs), for an undisclosed amount. Simplicity operates an Outsourced Insurance Desk (OID) providing a marketplace of no-load insurance and annuity solutions to advisors. RetireOne offers an innovative platform designed for RIAs to seamlessly integrate insurance-based solutions and guaranteed income products into client portfolios, serving a market segment previously unaddressed.
RetireOne built its expertise from industry leaders like Charles Schwab and Fidelity, developing a customized web and call center platform. This platform enables RIAs to easily link flexible guaranteed income products and insurance benefits to client assets held at various custodial firms. The company's model allows RIAs to focus on managing client assets for growth while incorporating crucial retirement income solutions.
Simplicity OID offers fiduciaries a marketplace of commission-free annuity and insurance solutions, including variable, registered index-linked, fixed, and indexed annuities, along with life and supplemental insurance. It aims to provide simple, transparent retirement solutions for client needs such as accumulation, income, principal protection, and wealth transfer. The acquisition of RetireOne is strategic, enhancing Simplicity's offerings by integrating a specialized guaranteed income platform directly catering to RIA demands.
This combination is expected to create significant synergies, broadening Simplicity's suite of solutions for RIAs and expanding its market reach. By merging Simplicity's independent marketplace with RetireOne's tailored guaranteed income product platform, the combined entity will offer a more comprehensive and streamlined approach for advisors seeking to integrate insurance and annuity benefits into client financial plans. The unified platform aims to empower RIAs with enhanced tools and product access to better serve their clients' diverse retirement planning needs.