ABC Fitness has acquired Replify, an AI-powered sales and support platform for multi-location fitness, wellness, and recreation brands, for an undisclosed amount. Replify will now operate as ABC AI Agents, a new division within the acquiring company’s portfolio.
Replify provides gyms and studios with an AI team member that handles inbound calls, texts, chats, and emails around the clock. The platform captures leads, answers routine questions, and manages outbound calling to hundreds of contacts at once. It also supports multi-location call routing and shared knowledge bases, with customer follow-up for any issue the AI cannot resolve. Replify’s client base includes operators such as Gold’s Gym, UFC Gym, Anytime Fitness, Arena Sports, and Premier Sportsplex.
The acquisition is strategic for ABC Fitness, which aims to deepen its technology offerings for fitness operators beyond traditional management software. By integrating Replify’s AI capabilities, ABC Fitness can now address a critical operational pain point: missed inquiries and slow response times that often lead to lost memberships. Replify’s track record, including Arena Sports reporting a roughly sixty percent reduction in live inquiries and a tenfold return on investment, demonstrates measurable value for multi-location businesses.
For Replify, joining ABC Fitness provides access to a broader distribution network and established relationships across the fitness industry. The platform’s no-contract, no-setup-fee model will remain intact, allowing operators to adopt the service with minimal friction. ABC Fitness gains a ready-made AI layer that complements its existing suite, potentially increasing stickiness among current clients while attracting new ones.
The combined entity is positioned to offer a more complete solution for fitness and wellness operators seeking to automate routine customer interactions without expanding payroll. As ABC AI Agents, Replify’s technology is expected to scale across ABC Fitness’s existing customer base, while the parent company continues to explore additional AI-driven enhancements for its platform.