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Cognition Acquires Poke

Cognition Acquires Poke

AcquisitionTechnology, Information and MediaGB

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Acquired

Poke

United KingdomTechnology, Information and Media

Undisclosed amount

September 26, 2026

Cognition logo
Acquirer

Cognition

Software Development

Cognition has acquired Poke, according to a source that references the transaction as having taken place earlier this year. The deal was reported on 2026-09-26. The amount paid was not disclosed in the sources.

The source mentions Poke only in passing, in the context of competition among consumer AI agents. It cites Poke alongside Instinct, which the source says is reportedly raising funds at a $10 billion valuation, as rivals in that market. No further details about Poke, Cognition, the terms of the acquisition, or the rationale behind it appear in the source material.

The same source reports that Meta's AI assistant app, Muse, launched on Mac this week, following earlier releases on mobile and web, where it briefly topped US App Store charts. Mark Zuckerberg noted the rapid pace of development when announcing the Mac release, and users control Muse's access on an opt-in basis. Muse and Instinct both introduced voice calling capabilities this week.

The source also reports that Amazon has blocked Muse from making purchases on its platform, displaying an error message stating that unauthorized AI agent access violates its customer terms of use, amid growing tension between tech companies over agentic commerce.

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Cognition Acquires Poke | M&A News | Signalbase