DM Group acquired PDV, according to a LinkedIn post from the company. The post states that DM Group took over PDV more than sixteen years ago. The financial terms of the transaction were not disclosed in the sources.
The same post says 2025 marked 25 years since PDV began. It describes the business as helping brands grow by turning consumer data into marketing campaigns, working with clients ranging from start-ups to blue-chip names. The post also refers to the company's people, partnerships, clients and its work through regulation and the adoption of AI, and says it kept clients' campaigns running and helped them acquire new customers year after year.
No further details of the transaction, including its structure or timing, were provided in the source material.