Moved has acquired Paylode for an undisclosed amount. Paylode is recognized as a customer perks platform that enables businesses to easily build, launch, and promote loyalty and incentive programs. Its offerings are designed to increase customer conversion, retention, engagement, and satisfaction while unlocking new revenue streams. Moved, the acquiring company, focuses on ancillary revenue automation, primarily within the residential real estate sector and expanding into other industries.
This acquisition is strategic for Moved, aiming to advance its Ancillary Revenue Automation capabilities and establish what it describes as the industry’s first full-stack solution in this domain. Paylode’s comprehensive platform, which includes a marketplace of pre-vetted perks, no-code tools for specific customer actions, and integration options, aligns directly with Moved's objective to enhance resident experiences and generate additional value for its clients. By integrating Paylode's expertise in customer engagement and loyalty, Moved seeks to broaden its service offerings beyond core real estate functions.
The synergy between the two companies is expected to deliver a more robust and complete solution for clients. Paylode’s tools, which help businesses incentivize specific behaviors, add customer value, and manage perk programs efficiently, will complement Moved’s existing framework. This integration aims to drive greater customer loyalty, boost revenue generation through targeted incentives, and streamline partnership management for businesses across various sectors, including residential real estate, telecom, and financial services.
The combined entity is poised to strengthen its market position by offering a unified platform for ancillary revenue and customer engagement. Moving forward, the company intends to capitalize on these newly integrated capabilities to provide enhanced value, engagement, and new revenue opportunities to its customer base, which currently includes powering over 1.2 million units and 550 brands.