Experian has acquired Own Up, a technology company focused on empowering consumers in the mortgage market, for an undisclosed amount. This acquisition marks a strategic expansion for Experian into specialized mortgage comparison and advisory services. Own Up's mission is to ensure no borrower overpays for their mortgage by providing customized data and personalized advice throughout the home financing journey.
Own Up operates a platform that offers consumers access to a network of top-rated banks, mortgage lenders, credit unions, and brokers. Its technology provides tailored insights, while a team of licensed mortgage experts is available on-demand to guide users. The company also actively monitors its lender network to ensure quality customer service and competitive rates and terms for its shoppers. Experian, a global leader in consumer credit reporting and data analytics, provides information, analytical tools, and marketing services to organizations and consumers worldwide, helping individuals manage their financial lives.
The acquisition is strategically aimed at enhancing Experian's suite of consumer financial tools and services. By integrating Own Up's specialized mortgage technology and expert advisory capabilities, Experian can offer a more comprehensive solution to individuals navigating the complex home financing process. This synergy is expected to combine Own Up's direct mortgage expertise and lender network with Experian's extensive data insights and broad consumer reach, creating a more robust offering for borrowers seeking competitive mortgage outcomes.
This corporate acquisition underscores Experian's commitment to expanding its value proposition in the consumer finance sector. The combined entity is poised to deliver enhanced transparency and support to consumers, helping them make more informed decisions and secure favorable terms in the mortgage market. The integration of Own Up's platform into Experian's ecosystem is anticipated to streamline the mortgage shopping experience, ultimately benefiting a wider audience of prospective homeowners.