Cetera Financial Group Completes Acquisition of Orion

Cetera Financial Group has acquired Orion, a leading wealthtech provider, for $1.9 billion.

This corporate acquisition sees Cetera taking ownership of Orion, a company known for delivering an integrated suite of technology and investment solutions designed for financial advisors.

The transaction marks a significant move in the financial technology sector, bringing together Cetera's established financial services presence with Orion's innovative platform.

Orion operates as a wealthtech powerhouse, offering an open architecture platform that provides fully connected technology and investment solutions.

Its tech-enabled fiduciary process empowers financial advisors to attract new clients, link planning goals to investment strategies, and help investors achieve financial success.

Orion's comprehensive offering includes brand entities such as Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, Redtail Technology, and TownSquare Capital.

The company supports over 5 million technology accounts and thousands of independent advisory firms, positioning itself as a platform of choice for growth-focused advisory businesses.

This acquisition is strategically aimed at enhancing Cetera Financial Group's technology ecosystem and broadening its service offerings for financial advisors.

By integrating Orion's advanced wealthtech capabilities, Cetera expects to provide its network of advisors with a more robust and seamless suite of tools.

The synergy between Cetera's financial services expertise and Orion's disruptive technology is anticipated to create a more competitive and efficient environment for advisors, enabling them to better serve their clients and drive business growth.

Looking ahead, the combined entity is poised to deliver an expanded range of integrated solutions, strengthening the advisor-client relationship through enhanced technology and comprehensive support.

This strategic move is expected to solidify Cetera's position in the evolving financial advisory landscape, offering advisors greater flexibility and choice in their pursuit of client success and business expansion.