Infobip has acquired OpenMarket for an undisclosed amount, with OpenMarket becoming part of the Infobip group in 2020. This strategic corporate acquisition brought together two significant players in the cloud communications sector, emphasizing growth through consolidation rather than funding.
OpenMarket specialized in providing mobile messaging solutions to large organizations, including several of the world’s biggest brands. Its services focused on enabling empathetic interactions with customers and employees, optimizing operational functions, enhancing internal and external communications, improving customer experiences, reducing support costs, generating new revenue, and gaining competitive advantage across diverse departments like sales, marketing, human resources, and IT.
Infobip operates as a global omnichannel marketing platform, offering a comprehensive suite of cloud communication solutions. Its platform includes various programmable channels such as SMS, RCS, WhatsApp, Email, and Voice, alongside conversational modules like customer engagement, cloud contact center, chatbot building, and generative AI tools. Infobip serves a wide range of business segments and industry verticals, from finance and retail to healthcare and telecoms, empowering enterprises to transform their communication strategies.
The acquisition was driven by a clear strategic objective: to form a leading global player in cloud communications. By integrating OpenMarket's deep expertise in enterprise mobile messaging with Infobip's extensive omnichannel platform and global reach, the combined entity achieved a revenue run rate exceeding $1 billion. This synergy enables the company to facilitate over 14 billion customer interactions every month in more than 190 countries, significantly expanding its market footprint and service capabilities.
Looking forward, the integrated company is poised to further innovate in mobile engagement and cloud communications. It aims to continue helping businesses worldwide transform how they interact with their customers and employees, leveraging an expanded portfolio of solutions and enhanced global scale to meet evolving digital communication demands.