160over90 Acquires Obsidianworks,

Obsidianworks, the culture-powered marketing agency co-founded by Michael B. Jordan and Chad Easterling, has acquired Obsidianworks for an undisclosed amount.

This transaction represents a significant internal restructuring for the agency, which is purpose-built for a more inclusive era of brand storytelling and cultural connectivity.

Obsidianworks is known for its focus on cultural connectivity through brand strategy, digital, and social impact.

The agency works with brand and talent partners to identify opportunities, create and execute innovative and culturally resonant campaigns and activations, specifically designed to connect with multicultural consumers in diverse communities.

Led by co-founders Jordan and Easterling, alongside a senior team including René Spellman and Bobby Moore III, Obsidianworks has established itself as a go-to resource for major global brands seeking to reach millennial, Gen-Z, and multicultural audiences.

The agency is also a certified minority business enterprise.

This acquisition is understood to consolidate ownership and streamline the agency's operational framework.

Previously, Obsidianworks had a strategic investment and partnership with 160over90, an integrated part of the Endeavor network, which expanded its scale across various marketing disciplines.

This move is expected to enhance internal synergies by unifying strategic direction and operational control, further empowering Obsidianworks to independently pursue its mission and leverage its deep expertise in cultural marketing.

The combined entity, operating under the Obsidianworks brand, is poised to strengthen its position as a leader in culturally resonant marketing.

With a unified vision and streamlined operations, the agency aims to expand its reach and deepen its impact, continuing to deliver specialized services that authentically connect brands with diverse audiences in an evolving global market.