Plusgrade has acquired Oaky for an undisclosed amount, marking a significant move to expand its capabilities within the hospitality technology sector. Oaky is a leading hyper-personalised and automated upselling engine specifically designed to help hotels drive additional profit from their existing customers, concurrently delivering a superior guest experience.
Oaky’s sophisticated software integrates seamlessly with hotel property management systems, enabling automated delivery of highly personalised offers to guests both pre-arrival and during their stay. This empowers hotels to significantly increase revenue through targeted room upgrades, strategic resale of available rooms, and robust ancillary revenue generation. Guests benefit from the flexibility to tailor their entire stay, choosing from services like airport transfers, room enhancements, breakfast options, and local activity tickets. Renowned for its effectiveness, Oaky boasts an 83% email open rate and a 13% upgrade conversion rate, alongside a 5/5 rating from over 480 customers on HoteltechReport, demonstrating its ability to deliver tangible results for hotel chains worldwide.
This acquisition is a strategic decision for Plusgrade, aiming to strengthen its portfolio of solutions for the global hotel industry. By integrating Oaky’s proven expertise in maximizing TRevPAR and optimizing guest value, Plusgrade gains a robust, market-leading tool that directly addresses critical hotel revenue needs. The purchase underscores Plusgrade's commitment to providing comprehensive technology that enhances both profitability and the overall guest journey across the hospitality landscape.
The synergy between Plusgrade and Oaky is expected to forge a more powerful and integrated platform, offering advanced revenue optimization solutions to hotels globally. Oaky’s specialized upselling technology and customer-centric approach are set to benefit from Plusgrade's broader market reach and substantial resources. The combined entity is poised to deliver enhanced value to hotel partners by streamlining operations, unlocking new revenue streams, and elevating guest satisfaction through deeply personalized experiences. This integration is anticipated to drive further innovation in personalized revenue management, setting new industry standards for the global hotel sector.